You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Image Research.
ANA has found 47 results for you, in 515 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

A short method of testing the brand image

This paper will give a report on a practical procedure for obtaining information, with a minimum outlay of time and money, on the most important factors of a brand image to be tested.

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Lois Pavlis
June 15, 1965
×

Citation

Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image


Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964
Author: Alain de Vulpian
June 15, 1964
×

Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/public-image-surveys-for-assisting-companies-whose-image-policy-is-poorly-adjusted-to-the-environment


Research papers

Problems and methods of the image research for production goods

When looking back over the methodical development of the capital goods market research during recent years, one arrives inevitably at the positive conclusion, that we have a total of methodical instrumentalities at our disposal, which enable us to...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Karl-Heinz Strothmann
June 15, 1962
×

Citation

Strothmann, K. (1962a, June 15). Problems and methods of the image research for production goods. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/problems-and-methods-of-the-image-research-for-production-goods


Research papers

Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th

The purpose for which discriminant analysis was developed, and for which it tends to be used in practice, is to obtain a function discriminating between individuals belonging to two or more populations, which can then be used to allocate further...

Catalogue: ESOMAR Conference 1960
Author: ESOMAR B.V.
September 13, 1960
×

Citation

B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comment-on-mr-norman-squirrel-s-paper-read-on-tuesday-morning-september-13th


Research papers

Methods of brand image research

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research


Research papers

Methods of brand image research (French)

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research-french-


Research papers

The "brand image" of the German voter

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
×

Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter


Research papers

The "brand image" of the German voter (French)

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
×

Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter-french-


Research papers

Quantification in motivation research (French)

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
×

Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-